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Sr. Associate, Loyalty Marketing

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Date: Jul 12, 2019

Location: New York, NY, US, 10281

Company: J.Crew Group, Inc.

TITLE: Sr. Associate – Loyalty Marketing 

REPORTS TO:  Sr. Manager, Loyalty & Customer Engagement

LOCATION: New York, New York



J.Crew is looking for a highly motivated and experienced Sr. Associate of Loyalty Marketing who has a passion for planning, developing and executing innovative marketing strategies in a highly creative and measurement focused environment.


The Sr. Associate will be responsible for helping to develop strategies to launch and grow the J.Crew Loyalty Program and Retention Programs. This position will include qualitative and quantitative program measurement, project management and the execution of initiatives. In this role, the Sr. Associate will collaborate closely with cross-functional partners ranging from Brand Creative, Customer Insights, Brand Marketing, Project Management, Store Operations and IT to design, execute and measure programs. Specific responsibilities are outlined below.




  • Help drive customer contactability, improved customer retention and purchase frequency through the successful development and execution of Loyalty Program strategies as well as overall Loyalty Member promotion and acquisition strategies 
  • Partner with key stakeholders in E-commerce, Retail, Brand Creative, Finance and IT to develop and drive the marketing and execution calendar across brand and channels
  • Carry out day to day execution of loyalty and retention program activities across brands and channels including offer implementation, collateral management and marketing execution oversight
  • Help drive innovation in loyalty and retention offerings to provide a positive customer experience and a strong ROI
  • Optimize loyalty offers, partnering with the analytics team to test and learn and segment offers to maximize profitability
  • Act as main point of contact with the IT team to build out and evolve program requirements, scope and forward-thinking technologies
  • Serve as the functional triage partner, pulling appropriate parties together as needed to resolve issues raised by IT, stakeholders, store and call center associates
  • Ensure legal compliance for campaigns and promotions
  • Help develop future strategy proposals based on current performance and best practices from the marketplace
  • Manage the performance of vendors to ensure optimal service delivery
  • Work with business & IT stakeholders to plan, prioritize, and implement program enhancements
  • Establish KPIs and develop reporting to measure program effectiveness and performance against budget 
  • Analyze, interpret and report out on program performance and recommend changes and adjustments to refine and provide continuous improvement of the loyalty and retention marketing strategy
  • Manage and maximize the annual Loyalty Program and Retention budget 
  • Support customer marketing team with ad-hoc projects, reporting and analysis



  • Bachelor’s degree and 3-5 years of directly related experience the loyalty marketing field 
  • Strong analytical skills required 
  • Understanding of the J.Crew customer and passion for the brand 
  • Strong proficiency in MS Office Applications, including Outlook, Excel and PowerPoint 
  • Strong ROI-focus, business and financial acumen 
  • Excellent verbal and written communication skills 
  • Creative, out of the box thinker 
  • Ability to maximize a limited budget 
  • Strong attention to detail and exceptional organizational/Project Management skills required 
  • Adaptability and multi-tasking capability, with solid time management 
  • Thrive in an environment of changing situations and priorities 
  • Ability to synthesize large quantities of data and develop hypotheses which are both practical and effective 
  • Demonstrate ability to work in a collaborative environment and dynamically align to changing business conditions 



J.Crew Group, Inc. is an Equal Employment Opportunity (EEO) Employer
We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.

Nearest Major Market: New York City

Job Segment: Compliance, Project Manager, Call Center, Legal, Technology, Customer Service

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