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Manager,Consumer Insights

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Date: Apr 4, 2019

Location: New York, NY, US, 10003

Company: J.Crew Group, Inc.

Title:               Manager, Consumer Insights

Reports to:    VP of Strategy & Insights 

Location:       NYC, 770 Broadway

 

Overview:

The Manager, Consumer Insights is responsible for conducting quantitative and qualitative market research in support of J.Crew Group’s strategic initiatives. The role requires an ability to offer deep customer insights and actionable recommendations that both surface new data-driven opportunities for growth and evaluate the effectiveness of key efforts already underway. This individual will manage all facets of research from assessing needs, design, execution, delivery and synthesis of findings to internal stakeholders. An ideal candidate will balance a strong attention to detail and data integrity, while also maintaining a focus on the high-level, strategic relevance of the recommendations being made.  S/he will be a compelling data storyteller and be highly in tune with market trends in order to support a customer-centric decision-making process across J.Crew, J.Crew Factory, and Madewell.

 

Primary responsibilities include:

J.Crew Group is looking for a creative, strategic market research professional eager to grow our organizational research expertise, inform our research vision, and play a hand-on role in execution of qualitative and quantitative analyses. This role will lead the development of consumer insights that shape internal strategy and seek new opportunities to have customer data impact business decisions. S/he will own all research activities across three critical areas:

 

Customer Analysis

  • Proactively conduct advanced analysis of quantitative and qualitative customer data in support of J.Crew Group’s strategic initiatives, offer deep retail insights into shopping behavior/attitudes and surface actionable recommendations
  • Translate internal research objectives into discrete, appropriate activities and synthesize data from disparate sources into cogent data stories, shepherding insights to internal leadership
  • Craft and deliver persuasive oral and written presentations to brand and marketing leaders in order to gain buy-in on strategic executions
  • Produce and own a standard set of deliverables to monitor the effectiveness of J.Crew Group customer performance and propose suggestions for improvement
  • Offer thought leadership on analytical approaches and help build tools to attack complex and nebulously defined issues
  • Assist in surfacing and vetting new tools and best practices for analyzing customer behavior
  • Integrate important industry trends in research, retail, and best practices into processes to continue to enhance capabilities and the organization’s insights toolkit

 

Brand Tracking

  • Produce and own a standard set of deliverables and metrics to monitor the health of J.Crew Group brands and offer suggestions for improved performance
  • Offer thought leadership on analytical approaches and ways in which reporting/dashboards could be enhanced or built to more effectively operationalize the use of customer data across the organization 
  • Design and institute new metrics and deliverables to track the effectiveness of strategies as needed and make strategic go-forward recommendations based on trends noted in the data

 

Market Research

  • Regularly analyze NPD market share data and macro retail trends to track changes in the competitive and category landscapes and uncover fair share and strategic whitespace/growth opportunities
  • Leverage J.Crew Group’s branded insights communities to conduct and/or supplement market research projects with both qualitative and quantitative primary data, partnering with the communities’ research manager as needed
  • Monitor/Gather secondary research and work with third-parties to conduct additional research on retail conditions and expose compelling insights into changing trends
  • Maintain current research vendor relationships to ensure they deliver with excellence and facilitate internal communications regarding product enhancements, methodology changes and other pertinent information

 

Qualifications:

  • Bachelor's degree in Consumer Behavior, Marketing, Social Sciences or equivalent; Masters/MBA preferred
  • Three to five years experience in market research or consumer insights; prior retail and/or consulting experience a strong plus
  • Extensive experience with a broad range of primary research methodologies, both qualitative and quantitative, with a demonstrated understanding of basic statistics and sampling methods
  • Specific experience in tracking brand health, consumer trends, and evaluating new concepts/products
  • Experience in research vendor management and ability to effectively manage a complex research program using cross-functional collaboration, negotiation skills and creativity in research design
  • Superb oral and written communication/presentation skills with an ability to synthesize data from various sources and craft cohesive, strategic, actionable recommendations
  • Working knowledge of NPD capabilities and experience using DecisionKey preferred
  • Advanced project management skills (e.g., setting of priorities/milestones, communication and follow-through, time management, organization, ability to build effective cross-functional partnerships)
  • Excellent proficiency with MS Excel, PowerPoint, and analytical software tools; strong graphical representation acumen desired and familiarity with Tableau a plus
  • Intellectually curious and analytically rigorous
  • Independent, strategic thinker and positive change agent

 

J.Crew Group, Inc. is an Equal Employment Opportunity (EEO) Employer
We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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