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Manager, Performance Marketing

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Date: Mar 16, 2019

Location: New York, NY, US, 10003

Company: J.Crew Group, Inc.

Title:  Manager, Performance Marketing

Reports to:  VP, Performance Marketing 

Location: New York City

 

The Manager of Performance Marketing will oversee the daily execution of marketing strategies to drive acquisition and retention for the J.Crew brand.  Working closely with agency and internal partners, s/he will be responsible for the day-to-day performance of digital marketing channels, primarily our digital media channels including Paid Search, Display, Retargeting, paid Social Media and Affiliates. This person will work closely with the ecommerce team as well as cross-functionally with brand marketing, creative, merchandising, finance, and customer insights. This is an exciting opportunity to be a key member of a dynamic team at an iconic brand.

 

Key Responsibilities

  • Grow Digital Acquisition & Revenue: Direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, affiliate, display, remarketing, and paid social media.
  • Manage Agency Performance: Supervise external agency relationship for key channels including paid search, display, remarketing, social media, and affiliates; review agency reports and run internal reports to monitor performance and seek improvement opportunities.
  • Oversee Budgeting, Forecasting & Reporting: Manage annual budgeting process, as well as monthly/weekly/daily forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs. Quantitative and data driven business recommendations
  • Maintain Constant Level of Optimization: Constantly seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more.
  • Drive Digital Innovation & Shift to Mobile: Serve as internal digital marketing thought leader; helping to identify digital marketing trends, new technologies, evolving best practices, competitor activity, and testing opportunities that help drive the business.
  • Support Omnichannel & CRM Strategies: Support digital strategies to drive brand growth from an omnichannel strategy including geo-targeting to boost store traffic, cross-channel purchasing, email acquisition in stores and other omnichannel customer segmentation opportunities.
  • Develop Acquisition Campaigns & Partnerships: In partnership with brand marketing, ecommerce and CRM teams, identify and lead large-scale, multi-channel, 360 acquisition campaigns – potentially with third-party partners.

 

Key Skills / Qualifications

  • 5-7+ years of experience in a digital marketing role, preferably ecommerce or retail, with a proven track record in driving customer acquisition and revenue growth
  • Bachelor’s degree required – MBA is a plus
  • Strongly KPI oriented: acquisition, conversion, ROI
  • Exceptional understanding of all aspects of digital marketing and analytics, especially paid media (display, retargeting, social), as well as paid search and affiliates

 

 

J.Crew Group, Inc. is an Equal Employment Opportunity (EEO) Employer
We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Merchandising, Manager, Performance Management, CRM, MBA, Retail, Management, Human Resources, Technology

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