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Brand Marketing Senior Associate

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Date: Mar 28, 2019

Location: Long Island City, NY, US, 11101

Company: J.Crew Group, Inc.

Title:                   Sr. Associate – Brand Marketing 

Reports to:         Sr. Director– Madewell Marketing

Location:            Long Island City Office

 

 

The first Madewell store opened in 2006, fast forward to today and the brand has over 120 locations and a thriving online business. Now offering both women’s and men’s, denim is still at the core of everything we do.

 

Madewell is looking for a highly motivated problem solver to oversee cross channel marketing planning, and ensure best practices for project workflow and cross-functional collaboration. This role will be tasked with ensuring we’re crafting cohesive and compelling programs that acquire, engage, grow and retain our valuable customer base. The ideal candidate is curious about how the Madewell customer thinks and shops, and has a strong understanding of our brand voice.

 

The role will manage the marketing calendar, spearhead programs that connect the brand’s store and online experience, as well as drive brand differentiation in the retail landscape. The Marketing team is comprised of driven big thinkers that are dedicated to finding the most effective and creative ways to achieve brand love and awareness, and our ideal candidate will need to have a collaborative nature to bring together key stakeholders and an interest in driving new initiatives that are innovative and align Madewell’s strategic goals. The right candidate is highly organized and comfortable with multi-tasking. 

 

 

Responsibilities: 

  • Manage the seasonal planning process and oversee the creation of a cohesive omni-channel marketing strategy that supports strategic, business and brand goals, as well as drives brand awareness and differentiation in the retail landscape.
  • Compile and maintain a marketing strategy and timeline that is cohesive and impactful, done in partnership with members of the marketing team and cross functional business partners.
  • Drive strategy for new launches, content franchises and service and experience-based initiatives that support key product launches and strategic initiatives.
  • Ensure all channels (site, store, email and social) are aligned with core strategy and messaging.
  • Manage cross-channel promo marketing strategy including email, social and in-store outputs.
  • Establish KPIs and develop reporting frameworks to measure marketing effectiveness and performance.
  • Support marketing team with ad-hoc projects, reporting and analysis.
  • Maintain an annual budget.

 

Qualifications:

  • Master’s or Bachelor’s Degree 
  • 4-6 years of work experience 
  • Budget/revenue management experience and/or store marketing experience is a plus
  • Excellent verbal and written communication skills, creative, out of the box thinker and an ability to maximize a limited budget
  • Strong attention to detail and exceptional organizational/Project Management skills required
  • Adaptability and multi-tasking capability, with solid time management
  • Thrive in an environment of changing situations and priorities 
  • Ability to synthesize large quantities of data and develop hypotheses which are both practical and effective
  • Demonstrate ability to work in a collaborative environment and dynamically align to changing business conditions

 

Required Skills:

  • High-energy, positive self-starter who is willing to go above and beyond to make a difference in a growing organization
  • Creative problem solver and decision maker with a proven track record of delivering results
  • Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail
  • Confident, out of the box thinker with excellent verbal and written communication eager to share and advocate for well constructed opinions 
  • Exceptional organizational/ project management skills required
  • Ability to think strategically but act tactically and evaluate tradeoffs
  • Understanding of the Madewell customer and passion for the brand
  • Advanced proficiency in Microsoft Excel (modeling, v-lookup, pivot tables) and PowerPoint

 

 

 

J.Crew Group, Inc. is an Equal Employment Opportunity (EEO) Employer
We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.


Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

Job Segment: Revenue Management, Project Manager, Finance, Technology

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