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Store Marketing & Experience Manager

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Date: Apr 5, 2019

Location: Long Island City, NY, US, 11101

Company: J.Crew Group, Inc.

Title:                   Manager – Store Marketing and Experience  

Reports to:        Sr. Director– Madewell Marketing

Location:           Long Island City Office



The first Madewell store opened in 2006, fast forward to today and the brand has over 120 locations and a thriving online business. Now offering both women’s and men’s, denim is still at the core of everything we do.


Madewell is looking for a highly motivated problem solver to develop and execute innovative in-store product, service and experience marketing. The ideal candidate is curious about how the Madewell customer thinks and shops, and has a strong understanding of our brand voice. The role will focus on in-store marketing and be tasked with spearheading programs that connect the store with the online experience, as well as drive brand differentiation in the retail landscape. S/he will be accountable for the in-store marketing strategy, will own store communications and manage elements of the broader marketing planning process and budget management.


The Marketing team is comprised of driven big thinkers that are dedicated to finding the most effective and creative ways to achieve brand love and awareness, and our ideal candidate will work to bring together our key stakeholders across our business to align and execute Madewell’s innovative initiatives and strategic goals. 




  • Ensure Madewell stands out as a leader in the retail landscape by creating compelling initiatives and ongoing in-store experiences that drive brand differentiation and demonstrate superior customer service.
  • Work with cross functional partners to identify areas of opportunity that evolve the store experience, create and execute the initiatives that bring new concepts to customers in a creative and impactful way. 
  • Develop and maintain store collateral and printed marketing including signage, customer and employee education pieces and special offers.  
  • Oversee brand events and experiences, in and out of the store. 
  • Drive initiatives that introduce new retail formats to existing and new customers.
  • Oversee store opening marketing plans and tactics, work with field team to develop cross-channel marketing plan and events. 
  • Manage in-store promo strategy including signage and communication of marketing initiatives to field team.
  • Establish KPIs and develop reporting frameworks to measure in-store program effectiveness and performance.
  • Maintain an annual budget.



  • Master’s or Bachelor’s Degree 
  • 6-8 years of work experience 
  • Budget/revenue management experience and/or store marketing experience is a plus
  • Excellent verbal and written communication skills, creative, out of the box thinker and an ability to maximize a limited budget
  • Experience leading a team
  • Strong attention to detail and exceptional organizational/Project Management skills required
  • Adaptability and multi-tasking capability, with solid time management
  • Thrive in an environment of changing situations and priorities 
  • Ability to synthesize large quantities of data and develop hypotheses which are both practical and effective
  • Demonstrate ability to work in a collaborative environment and dynamically align to changing business conditions


Required Skills:

  • High-energy, positive self-starter who is willing to go above and beyond to make a difference in a growing organization
  • Creative problem solver and decision maker with a proven track record of delivering results
  • Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail
  • Confident, out of the box thinker with excellent verbal and written communication eager to share and advocate for well constructed opinions 
  • Exceptional organizational/ project management skills required
  • Ability to think strategically but act tactically and evaluate tradeoffs
  • Understanding of the Madewell customer and passion for the brand
  • Advanced proficiency in Microsoft Excel (modeling, v-lookup, pivot tables) and PowerPoint



J.Crew Group, Inc. is an Equal Employment Opportunity (EEO) Employer
We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.

Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

Job Segment: Manager, Revenue Management, Project Manager, Retail, Management, Finance, Technology

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