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Company:  Madewell

Long Island City, NY, US, 11101

Date:  Sep 2, 2021

Brand Marketing Sr. Associate, Store Marketing

Madewell – Brand Marketing Sr. Associate, Store Marketing

(Reports to) Store Marketing & Experience Manager

Overview: Madewell is looking for a highly motivated problem solver to develop and execute innovative in-store product, service and experience marketing. The ideal candidate is curious about how the Madewell customer thinks and shops. The role will focus on in-store marketing and be tasked with spearheading programs that connect the store with the online experience, as well as drive brand differentiation in the retail landscape.


The right candidate is organized and comfortable with managing a calendar and multi-tasking. They also will need to have a collaborative nature to bring together key stakeholders across business units in order to align on and test new initiatives that are innovative and align Madewell’s strategic goals. They will be accountable for the in-store marketing strategy, will work closely with store communications and manage elements of the broader marketing planning process.



You’ve got to…

  • Get us – a passion for the brand that shows up in everything you do, everyday.
  • Be a strategic thinker – spend time and energy on what drives the greatest results.
  • Be curious, ask questions, think boldly.
  • Be a team player – cultivate productive relationships with cross-functional business partners.
  • Communicate consistently, with purpose and an understanding of your audience.
  • Be a multi-task master – make quick decisions under tight timelines.
  • Be nimble and comfortable with change.
  • Work independently and take the lead, even when all of the pieces are not in place.
  • Articulate your point of view and have the courage and conviction to stand up for your beliefs.
  • Have a great fashion aesthetic and be all over what’s happening in the industry.
  • Always be on, up for anything and ready to have fun along the way.



We want you to…

  • Develop product positioning and messaging on all store signage, customer education pieces and special offers
  • Demonstrates understanding of product marketing integration between digital and stores in order to create an omni-first customer experience
  • Manage in-store promo strategy including signage and communication of marketing initiatives to field team.
  • Establish KPIs and develop reporting frameworks to measure in-store program effectiveness and performance.
  • Ensure Madewell stands out as a leader in the retail landscape by creating compelling initiatives and ongoing in-store experiences that drive brand differentiation and demonstrate superior customer service.
  • Work with cross functional partners to identify areas of opportunity that evolve the store experience, create and execute the initiatives that bring new concepts to customers in a creative and impactful way.
  • Oversee store opening marketing plans and tactics, work with field team to develop cross-channel marketing plan and events. 
  • Maintain an annual budget.



Oh, and by the way, you should have…

  • Master’s or Bachelor’s Degree
  • 4+ years of work experience
  • Budget/revenue management experience and/or store marketing experience is a plus
  • Excellent verbal and written communication skills, creative, out of the box thinker and an ability to maximize a limited budget
  • Strong attention to detail and exceptional organizational/Project Management skills required
  • Adaptability and multi-tasking capability, with solid time management
  • Thrive in an environment of changing situations and priorities
  • Ability to synthesize large quantities of data and develop hypotheses which are both practical and effective
  • Demonstrate ability to work in a collaborative environment and dynamically align to changing business conditions
  • High-energy, positive self-starter who is willing to go above and beyond to make a difference in a growing organization
  • Creative problem solver and decision maker with a proven track record of delivering results
  • Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail
  • Confident, out of the box thinker with excellent verbal and written communication eager to share and advocate for well-constructed opinions
  • Exceptional organizational/ project management skills required
  • Ability to think strategically but act tactically and evaluate tradeoffs
  • Understanding of the Madewell customer and passion for the brand
  • Advanced proficiency in Microsoft Excel (modeling, v-lookup, pivot tables) and PowerPoint






We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.

Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

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