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Company:  JCrew
Location: 

New York, NY, US, 10281

Date:  Oct 13, 2021

Digital Marketing Associate - Retention Marketing

Title:              Digital Marketing Associate - Retention Marketing

Reports to:   Manager, Digital Marketing, J.Crew Factory

Location:      New York City

 

Overview:

Reporting to the Manager of Digital Marketing for J.Crew Factory, J.Crew Factory is looking for a highly motivated Marketing Retention Associate who is responsible for developing tactics and strategies to convert and retain customers to drive revenue and grow the J.Crew Factory brand. This person is responsible for overseeing the lifecycle journey, while analyzing and providing recommendations across the business. Expertise in digital/life cycle marketing at an eCommerce or retail company, with a demonstrated passion for the J.Crew brand, is preferred.

 

Responsibilities:

  • Manage end-to-end retention strategies, inclusive of segmentation and personalization, of CRM campaigns across marketing channels that deliver towards business objectives
  • Optimize CRM performance through robust test and learn strategies including content, targeting and creative
  • Define, track, measure, analyze and report on CRM activity and present learnings and strategies across the business.
  • Identify new opportunities to increase campaign performance and program as a whole
  • Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume lists
  • Own the execution of automated customer campaigns (email trigger and SMS) and ensure that all are providing an optimal ROI
  • Working with the Digital marketing manager, help translate overall marketing strategy and insights to actionable marketing strategy and build strategic campaign recommendations.
  • Collaborate and maintain strong relationships with stakeholders both internal (creative, analytics, marketing, planning, etc) and external (platform partners)

 

Qualifications:

  • 3-4 years of related experience in retention/life cycle marketing
  • Strong experience in email marketing (inclusive of trigger email strategy)
  • Experience in SMS a plus
  • Experience with a major ESP (Salesforce or Bluecore is ideal)
  • Strong analytical skills; proficiency in Microsoft Excel and Adobe Analytics
  • Experience with a major Customer Data Platform (Ex. Experian, Acquia)
  • Very strong communication and team-working skills 
  • High level of organization coupled with attention to detail 
  • Interest in learning about marketing financials
  • Self-starter who exhibits curiosity 
  • Ability to prioritize multiple objectives within a fast-paced, changing environment
  • Aptitude to think strategically but act tactically
  • Confidence in project management and presentation skills 

 

 

We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.


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